Counterfeiting costs businesses billions of dollars each year, and across categories such as pharmaceuticals, agro-chemicals, FMCG, and more, the consequences extend beyond financial loss to genuine risk for consumers. DigiTathya was established to address counterfeiting at its source.

DigiTathya's Anti-Counterfeit QR Solution unites three components into a single, end-to-end system. The Secure QR Code is protected by three layers of verification: encryption, which secures the underlying data; dynamic serialisation, which assigns each unit a unique, time-aware identity; and micro alphanumerics, fine-detail markers invisible to the naked eye. Together, these layers ensure that any attempt at duplication causes verification to fail immediately. The Customer App allows consumers to confirm a product's authenticity within seconds, without the need of any technical expertise. The Control Centre equips brand teams with real-time analytics, geographic heat maps, and a counterfeit detection engine that identifies suspicious scanning patterns before they escalate.

Complementing this is the Supply Chain Integrity Platform, built on global GS1 standards to ensure a product's identity remains consistent across every partner, system, and geography it passes through. The platform tracks products from raw material to end consumer, converting supply chain data into actionable operational intelligence rather than a static compliance record.

DigiTathya's solutions serve agro-chemicals, cosmetics, FMCG, electronics, nutraceuticals, and pharmaceutical companies, industries where authenticity and traceability are essential to consumer trust. Track. Trace. Comply. reflects not only DigiTathya's tagline but the operating principle behind every product the company builds.

Stratjuris Law Partners is an Indian law firm specializing in Intellectual Property Law. The experienced attorneys and associates at the firm demonstrate a deep understanding of IP litigation, oppositions, licensing, prosecution, and advisory matters. Headquartered in Pune, the firm advises over 2,000 clients from 40 countries, including 700+ startups from 23 different Indian states. In the past few years, the firm has obtained several judgments in various Indian courts involving appeals against the Controller of Patents' decisions, design and/or patent infringement, and disputes concerning passing off or trademark infringement.

SS Rana & Co. is one of India's most trusted and distinguished full-service intellectual property and corporate law firms. Founded in 1989 and headquartered in New Delhi, the firm has grown steadily over more than 37 years to establish a formidable presence across India, with associate offices in branch office in Chennai and associate offices in Mumbai, Bangalore, Kolkata, Noida, and Ahmedabad.

The firm offers end-to-end IP services spanning trademarks, patents, copyrights, designs, domain names, IP licensing, IP audits, anti-counterfeiting, enforcement, and litigation- making it a truly one-stop destination for all intellectual property matters. Beyond India, the firm manages thousands of IP portfolios across more than 100 countries, and holds the rare distinction of serving as a single point of contact for clients across the entire SAARC region.

The Firm’s adherence to internationally recognised standards ISO 9001:2015 for Quality Management and ISO 27001:2013 for Information Security Management- reflects the firm's unwavering dedication to delivering services of the highest calibre with integrity, transparency, and professionalism.

 

At its core, SS Rana & Co. is driven by a client-first philosophy- anticipating needs, offering proactive counsel, and building lasting partnerships grounded in trust.