The authentication and brand protection market size are expected to reach USD 3.7 billion by 2026 from USD 2.5 billion in 2021, at a CAGR of 8.3% during the forecast period. According to the estimation of industry insiders, the total size of anti-counterfeiting solutions business in India is about Rs 2,000 crore and it is growing at the rate of 15-20 per cent year-on-year. Counterfeiting is a global problem and is growing at an alarming rate and India is a large market for such activities. The COVID-19 outbreak has provided counterfeiters with an opportunity to capitalize on consumer vulnerabilities.

The '8^th Annual Anti-Counterfeiting and Brand Protection India Summit 2024' will bring stalwarts from cross industries under one roof to discuss the latest counterfeiting issues and best practices for brand protection. The summit will focus on discussing latest trends in anti- counterfeiting, challenges and issues faced by organisations to fight counterfeiting in India, there will be discussions on the recent legal developments, understanding how to carry out risk profiling, role of effective packaging, supply chain authentication and latest technologies and solutions. The summit will offer excellent opportunity to discuss, share experiences, case studies, network with industry leaders and learn about the current and innovative practices in the industry to curb counterfeiting and protect your brand.

• Leveraging the impact of counterfeiting on economy public health and safety
• Evolving e-commerce & digital experiences: What brands can do to protect their IP in the emerging online environment
• Understanding the import channels to curb counterfeit infiltration
• Examining the role of intermediaries and third parties in protecting the supply chain against counterfeits
• Developing your brand protection toolkit: Enriching your brand protection team and plan
• Leveraging on social media and traditional media to shutdown sales of illegal goods & improves consumer satisfaction
• Legal challenges in prosecuting perpetrators, what legal help is available for brands? Do’s and Don’ts

• Measuring the effectiveness of your brand protection strategies post pandemic
• Get to know the global trends in anti- counterfeiting
• Be up-to-date with the amendments in the legal provisions
• Gain insight into the advanced technologies available in the market for anti- counterfeiting
• Discuss the strategies to protect your brand from infringers
• Meet and connect with stalwarts from across industries

• Safeguard your products and brand from counterfeiting - Establishing brand protection plans and understanding risks and ROI
• Understand what information you need to provide law enforcement to successfully stop the distribution of counterfeit and grey market goods
• Implement effective investigative strategies to identify and monitor infringing activities
• Realign, reinforce and develop networks, meet with brand protection managers, directors of investigations, legal counsel, as well as law, enforcement officials who will discuss some of their recent successes and challenges in today's world
• Explore practical "hands on" approaches to protecting brands, customers and reputations online
• Forge partnerships by conducting one to one meeting with partners, and exhibitors to discuss your needs, opportunities, and challenges