The Indian counterfeit market is growing at the rate of 44% per annum as per reports. In India, approximately 3 billion pieces of counterfeit and pirated products were seized in 2013. Of these, 2.3 billion pieces were illicit pharmaceutical products, 470 million pieces were electronic appliances and 50 million pieces were foodstuff. There is annual loss of US $ 2 billion because of counterfeited auto components alone. Counterfeiting is a global problem and is growing at an alarming rate and India is a large market for such activities. India's booming e-commerce environment has added further complexities. Counterfeiting not only affects the sales and revenue of the industry but also dents the reputation of brands and results in heavy revenue losses due to unaccounted sales and a huge challenge to the 'Make in India' program.

Key Benefits

• Overview of the counterfeiting and brand protection issues in India
• Role of customs to prevent counterfeited goods to make way across borders
• Fight counterfeiting with the help of advanced technologies
• Developing strategies to protect your brand and measures to be taken for implementation
• Identifying risk prone areas through risk profiling
• Latest global trends in anti- counterfeiting
• Counterfeits in the supply chain: A big challenge faced by firms
• Key aspects and procedures of filing and effective legal suit to counter infringers Conducting successful anti- counterfeiting raids
• IP in brand protection and importance of patent registration
• Legal provisions and their enforcement in India
• Recent legislative developments; government expectations from IP holders
• Role of packaging and strategies to develop anti- counterfeit packaging
• Consumer awareness: How to help consumers from falling prey to counterfeiters and their products
• Industry focused case studies on pharma, automobile, FMCG, electronics (computers and mobile phones) and online counterfeiting